The Hotel Guest Experience Evaluation
The A full anonymous evaluation of your property — conducted during your peak period, when your standards face their greatest test.
We arrive as genuine registered guests. We observe what your guests observe across every touchpoint of the guest journey — arrival through departure. We document every finding and deliver a full scored report with a Priority Action Plan within seven business days of departure.
Every evaluation is conducted personally by our founder. Not a rotating pool of anonymous consultants. The person who built this framework is the person walking through your door — accepted on a limited quarterly basis.
The specific scope of what we evaluate is discussed during your discovery conversation and confirmed in your engagement letter. We do not publish our full methodology. That is intentional.
What You Receive
Full scored evaluation report
Emotional Intelligence analysis — the specific moments that determine whether a guest returns
Priority Action Plan — Immediate, 30-Day, and 90-Day
Delivery within seven business days of departure
Post-report 60-minute consultation call
The Hotel Guest Experience Evaluation begins at $3,500. Scoped to your property.
Founding Client engagements are available by invitation. Inquire to confirm current availability.
Because every Heera Bora evaluation is conducted personally by our founder, we accept a limited number of hotel engagements per quarter. Current availability for Q4 2026 is open — inquire to confirm.
Add-On Modules are available for properties marketing sustainability, family hospitality, or pet-friendly experiences. The Spa & Wellness Evaluation is available for properties with a dedicated spa or wellness program. Both are discussed during your discovery conversation.
The Restaurant Evaluation
A complete guest experience evaluation built specifically for the restaurant — from the moment a reservation is made through the farewell at the door.
Our evaluation covers every stage of the dining guest journey — digital, physical, and experiential. Every finding is timestamped and specific. Every observation is grounded in the perspective of your most discerning guests — the ones who notice everything and write about it.
For recognized restaurants, the guest experience beyond the food matters more than ever. Your guests arrive expecting everything to match the standard the recognition implies. Our evaluation tells you exactly what they find.
The accolades are for the food. We evaluate everything else.
The specific evaluation criteria are discussed during your discovery conversation.
What You Receive
Full scored evaluation report
Emotional Intelligence analysis
Priority Action Plan — Immediate, 30-Day, and 90-Day
Delivery within seven business days
Post-report 60-minute consultation call
The Restaurant Evaluation begins at $1,500. Founding Client engagements available by invitation.
The Pre-Arrival Guest Experience Evaluation
Your guest experience begins the moment someone searches for your property online. Before they call to make a reservation. Before they read your confirmation email. Before they walk through your door.
That entire journey — from first search to arrival — is what we evaluate. And it is almost always where the gap between your positioning and your guest's expectation first appears.
No travel required. No property visit. One of the most revealing assessments an independent property can commission — and the fastest way to understand what your guests experience before they experience you in person.
What You Receive
Complete evaluation of every pre-arrival touchpoint
Priority Action Plan — Immediate, 30-Day, and 90-Day
Delivery within seven business days
The Pre-Arrival Guest Experience Evaluation begins at $500.
For properties that have completed a Pre-Arrival Guest Experience Evaluation, we offer an optimization service to implement the findings directly. Hourly or flat project rate.
The Spa & Wellness Evaluation
For properties with a dedicated spa or wellness program. An independent evaluation of the complete wellness guest experience — from the online spa booking experience through the post-treatment farewell.
Every treatment is booked and experienced as a genuine paying guest. Every finding is timestamped and specific. Nothing is evaluated from a distance.
The Spa & Wellness Evaluation is conducted alongside The Hotel Guest Experience Evaluation, with a minimum of three nights. Spa treatments are booked in advance through the property's standard guest channel — the same way any genuine guest would book.
What You Receive
Full scored wellness evaluation
Wellness Rating
Priority Action Plan
Post-report 60-minute consultation call
Delivery within seven business days
Available from $500 as an addition to The Hotel Guest Experience Evaluation or as a follow-up for properties that have completed a prior evaluation.
What The Spa & Wellness Evaluation Produces
The Wellness Rating — Heera Bora Advisory's proprietary 1-to-5 credential. Properties earning 4 or 5 receive a licensable marketing credential.
These ratings cannot be purchased. They can only be earned.
The Advisory Retainer
For properties committed to continuous improvement — not just a single evaluation.
A retainer relationship with Heera Bora Advisory gives you ongoing access to the same independent perspective that produced your evaluation — applied continuously to your property's evolving guest experience.
Type 1 — Advisory
From $750 per month
Monthly strategic call
Priority email access
Annual re-evaluation at preferred rate, billed separately
Type 2 — Advisory and Annual Evaluation
From $2,000 per month
Everything in Type 1
Plus one full annual evaluation included
Type 3 — Quarterly Evaluation Program
From $3,500 per month
Four full evaluations per year
Monthly advisory access
Year-over-year progress tracking
How Every Engagement Begins
A complimentary discovery conversation. We review your inquiry and confirm where there is alignment. The specific scope of your evaluation — and the methodology behind it — is confirmed in your engagement letter, not published here. If there is a fit, you receive a scoped engagement letter within 48 hours.
Your guests are already evaluating your property. We do it first — so you find the gaps before they do.
